Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0073BE
RGB
0, 115, 190
HSL
204, 100%, 37%
HSB
204, 100%, 75%
CMYK
100, 39, 0, 25
LAB
46, -5, -48
LCH
46, 48, 263
OKLCH
0.54, 0.14, 248
XYZ
15, 16, 51
LUV
46, -28, -70
HWB
204, 0%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.