Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00748A
RGB
0, 116, 138
HSL
190, 100%, 27%
HSB
190, 100%, 54%
CMYK
100, 16, 0, 46
LAB
44, -22, -20
LCH
44, 30, 222
OKLCH
0.52, 0.09, 217
XYZ
11, 14, 26
LUV
44, -32, -26
HWB
190, 0%, 46%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.