Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0075FA
RGB
0, 117, 250
HSL
212, 100%, 49%
HSB
212, 100%, 98%
CMYK
100, 53, 0, 2
LAB
50, 13, -75
LCH
50, 76, 280
OKLCH
0.59, 0.22, 258
XYZ
24, 20, 93
LUV
50, -26, -112
HWB
212, 0%, 2%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.