Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0076AF
RGB
0, 118, 175
HSL
200, 100%, 34%
HSB
200, 100%, 69%
CMYK
100, 33, 0, 31
LAB
46, -12, -39
LCH
46, 41, 253
OKLCH
0.54, 0.12, 240
XYZ
14, 16, 43
LUV
46, -30, -55
HWB
200, 0%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.