Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0077BC
RGB
0, 119, 188
HSL
202, 100%, 37%
HSB
202, 100%, 74%
CMYK
100, 37, 0, 26
LAB
47, -8, -45
LCH
47, 46, 259
OKLCH
0.55, 0.14, 245
XYZ
16, 17, 50
LUV
47, -29, -65
HWB
202, 0%, 26%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.