Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0078B4
RGB
0, 120, 180
HSL
200, 100%, 35%
HSB
200, 100%, 71%
CMYK
100, 33, 0, 29
LAB
47, -11, -40
LCH
47, 42, 254
OKLCH
0.55, 0.13, 241
XYZ
15, 17, 46
LUV
47, -30, -58
HWB
200, 0%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.