Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0079EC
RGB
0, 121, 236
HSL
209, 100%, 46%
HSB
209, 100%, 93%
CMYK
100, 49, 0, 7
LAB
50, 6, -67
LCH
50, 67, 275
OKLCH
0.59, 0.20, 255
XYZ
22, 20, 82
LUV
50, -28, -101
HWB
209, 0%, 7%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.