Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007AF1
RGB
0, 122, 241
HSL
210, 100%, 47%
HSB
210, 100%, 95%
CMYK
100, 49, 0, 5
LAB
51, 7, -69
LCH
51, 69, 276
OKLCH
0.59, 0.20, 256
XYZ
23, 20, 86
LUV
51, -28, -104
HWB
210, 0%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.