Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007B91
RGB
0, 123, 145
HSL
189, 100%, 28%
HSB
189, 100%, 57%
CMYK
100, 15, 0, 43
LAB
47, -24, -21
LCH
47, 31, 221
OKLCH
0.54, 0.10, 216
XYZ
12, 16, 29
LUV
47, -34, -26
HWB
189, 0%, 43%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.