Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007BCC
RGB
0, 123, 204
HSL
204, 100%, 40%
HSB
204, 100%, 80%
CMYK
100, 40, 0, 20
LAB
49, -5, -51
LCH
49, 51, 264
OKLCH
0.57, 0.15, 248
XYZ
18, 19, 60
LUV
49, -30, -75
HWB
204, 0%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.