Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007BE7
RGB
0, 123, 231
HSL
208, 100%, 45%
HSB
208, 100%, 91%
CMYK
100, 47, 0, 9
LAB
51, 4, -64
LCH
51, 64, 273
OKLCH
0.59, 0.19, 254
XYZ
22, 20, 78
LUV
51, -28, -96
HWB
208, 0%, 9%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.