Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007BF3
RGB
0, 123, 243
HSL
210, 100%, 48%
HSB
210, 100%, 95%
CMYK
100, 49, 0, 5
LAB
51, 8, -69
LCH
51, 70, 276
OKLCH
0.60, 0.20, 256
XYZ
23, 21, 88
LUV
51, -28, -105
HWB
210, 0%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.