Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007DC0
RGB
0, 125, 192
HSL
201, 100%, 38%
HSB
201, 100%, 75%
CMYK
100, 35, 0, 25
LAB
49, -10, -44
LCH
49, 45, 257
OKLCH
0.57, 0.14, 243
XYZ
17, 18, 53
LUV
49, -31, -64
HWB
201, 0%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.