Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007F96
RGB
0, 127, 150
HSL
189, 100%, 29%
HSB
189, 100%, 59%
CMYK
100, 15, 0, 41
LAB
48, -24, -21
LCH
48, 32, 222
OKLCH
0.55, 0.10, 216
XYZ
13, 17, 32
LUV
48, -35, -27
HWB
189, 0%, 41%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.