Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007FF0
RGB
0, 127, 240
HSL
208, 100%, 47%
HSB
208, 100%, 94%
CMYK
100, 47, 0, 6
LAB
52, 4, -66
LCH
52, 66, 274
OKLCH
0.60, 0.19, 254
XYZ
23, 21, 85
LUV
52, -29, -100
HWB
208, 0%, 6%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.