Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0084DA
RGB
0, 132, 218
HSL
204, 100%, 43%
HSB
204, 100%, 85%
CMYK
100, 39, 0, 15
LAB
53, -6, -53
LCH
53, 54, 264
OKLCH
0.60, 0.16, 248
XYZ
21, 22, 69
LUV
53, -32, -80
HWB
204, 0%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.