Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0085C4
RGB
0, 133, 196
HSL
199, 100%, 38%
HSB
199, 100%, 77%
CMYK
100, 32, 0, 23
LAB
52, -13, -42
LCH
52, 44, 253
OKLCH
0.59, 0.13, 240
XYZ
18, 21, 55
LUV
52, -34, -62
HWB
199, 0%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.