Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0085C6
RGB
0, 133, 198
HSL
200, 100%, 39%
HSB
200, 100%, 78%
CMYK
100, 33, 0, 22
LAB
52, -13, -43
LCH
52, 45, 254
OKLCH
0.59, 0.14, 241
XYZ
19, 21, 56
LUV
52, -33, -63
HWB
200, 0%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.