Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0087C2
RGB
0, 135, 194
HSL
198, 100%, 38%
HSB
198, 100%, 76%
CMYK
100, 30, 0, 24
LAB
53, -15, -40
LCH
53, 43, 250
OKLCH
0.59, 0.13, 238
XYZ
18, 21, 54
LUV
53, -34, -59
HWB
198, 0%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.