Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0087F9
RGB
0, 135, 249
HSL
207, 100%, 49%
HSB
207, 100%, 98%
CMYK
100, 46, 0, 2
LAB
55, 3, -67
LCH
55, 67, 272
OKLCH
0.63, 0.20, 253
XYZ
26, 24, 93
LUV
55, -31, -102
HWB
207, 0%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.