Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0088D1
RGB
0, 136, 209
HSL
201, 100%, 41%
HSB
201, 100%, 82%
CMYK
100, 35, 0, 18
LAB
54, -11, -47
LCH
54, 48, 257
OKLCH
0.60, 0.15, 243
XYZ
20, 22, 64
LUV
54, -34, -70
HWB
201, 0%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.