Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
008BCA
RGB
0, 139, 202
HSL
199, 100%, 40%
HSB
199, 100%, 79%
CMYK
100, 31, 0, 21
LAB
54, -14, -42
LCH
54, 45, 251
OKLCH
0.61, 0.14, 239
XYZ
20, 23, 59
LUV
54, -35, -62
HWB
199, 0%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.