Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
008DCC
RGB
0, 141, 204
HSL
199, 100%, 40%
HSB
199, 100%, 80%
CMYK
100, 31, 0, 20
LAB
55, -15, -42
LCH
55, 45, 251
OKLCH
0.61, 0.14, 239
XYZ
20, 23, 61
LUV
55, -36, -62
HWB
199, 0%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.