Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
008EC4
RGB
0, 142, 196
HSL
197, 100%, 38%
HSB
197, 100%, 77%
CMYK
100, 28, 0, 23
LAB
55, -18, -38
LCH
55, 42, 245
OKLCH
0.61, 0.13, 234
XYZ
20, 23, 56
LUV
55, -37, -55
HWB
197, 0%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.