Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0090AB
RGB
0, 144, 171
HSL
189, 100%, 34%
HSB
189, 100%, 67%
CMYK
100, 16, 0, 33
LAB
55, -26, -24
LCH
55, 35, 223
OKLCH
0.60, 0.11, 217
XYZ
17, 23, 42
LUV
55, -39, -32
HWB
189, 0%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.