Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0090B4
RGB
0, 144, 180
HSL
192, 100%, 35%
HSB
192, 100%, 71%
CMYK
100, 20, 0, 29
LAB
55, -23, -29
LCH
55, 37, 231
OKLCH
0.61, 0.11, 224
XYZ
18, 23, 47
LUV
55, -39, -40
HWB
192, 0%, 29%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.