Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0091D4
RGB
0, 145, 212
HSL
199, 100%, 42%
HSB
199, 100%, 83%
CMYK
100, 32, 0, 17
LAB
56, -14, -44
LCH
56, 46, 252
OKLCH
0.63, 0.14, 240
XYZ
22, 25, 66
LUV
56, -37, -66
HWB
199, 0%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.