Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0094FA
RGB
0, 148, 250
HSL
204, 100%, 49%
HSB
204, 100%, 98%
CMYK
100, 41, 0, 2
LAB
59, -4, -61
LCH
59, 61, 266
OKLCH
0.65, 0.18, 249
XYZ
28, 28, 94
LUV
59, -35, -94
HWB
204, 0%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.