Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0095F3
RGB
0, 149, 243
HSL
203, 100%, 48%
HSB
203, 100%, 95%
CMYK
100, 39, 0, 5
LAB
59, -7, -57
LCH
59, 58, 263
OKLCH
0.65, 0.17, 247
XYZ
27, 28, 89
LUV
59, -36, -88
HWB
203, 0%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.