Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0097AC
RGB
0, 151, 172
HSL
187, 100%, 34%
HSB
187, 100%, 67%
CMYK
100, 12, 0, 33
LAB
57, -29, -21
LCH
57, 36, 216
OKLCH
0.62, 0.11, 212
XYZ
19, 25, 43
LUV
57, -42, -27
HWB
187, 0%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.