Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0097CD
RGB
0, 151, 205
HSL
196, 100%, 40%
HSB
196, 100%, 80%
CMYK
100, 26, 0, 20
LAB
58, -20, -38
LCH
58, 43, 243
OKLCH
0.64, 0.13, 233
XYZ
22, 27, 62
LUV
58, -39, -56
HWB
196, 0%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.