Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0098EF
RGB
0, 152, 239
HSL
202, 100%, 47%
HSB
202, 100%, 94%
CMYK
100, 36, 0, 6
LAB
60, -10, -54
LCH
60, 55, 260
OKLCH
0.66, 0.17, 245
XYZ
27, 29, 86
LUV
60, -37, -83
HWB
202, 0%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.