Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0099BA
RGB
0, 153, 186
HSL
191, 100%, 36%
HSB
191, 100%, 73%
CMYK
100, 18, 0, 27
LAB
58, -26, -27
LCH
58, 38, 227
OKLCH
0.63, 0.12, 220
XYZ
20, 26, 50
LUV
58, -41, -38
HWB
191, 0%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.