Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0099E8
RGB
0, 153, 232
HSL
200, 100%, 45%
HSB
200, 100%, 91%
CMYK
100, 34, 0, 9
LAB
60, -12, -50
LCH
60, 52, 256
OKLCH
0.66, 0.16, 243
XYZ
26, 29, 80
LUV
60, -38, -77
HWB
200, 0%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.