Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
009BD3
RGB
0, 155, 211
HSL
196, 100%, 41%
HSB
196, 100%, 83%
CMYK
100, 27, 0, 17
LAB
59, -20, -39
LCH
59, 44, 243
OKLCH
0.65, 0.13, 233
XYZ
23, 28, 66
LUV
59, -40, -57
HWB
196, 0%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.