Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
009CEB
RGB
0, 156, 235
HSL
200, 100%, 46%
HSB
200, 100%, 92%
CMYK
100, 34, 0, 8
LAB
61, -13, -50
LCH
61, 52, 256
OKLCH
0.66, 0.16, 242
XYZ
27, 30, 83
LUV
61, -39, -77
HWB
200, 0%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.