Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
009DD5
RGB
0, 157, 213
HSL
196, 100%, 42%
HSB
196, 100%, 84%
CMYK
100, 26, 0, 16
LAB
60, -20, -39
LCH
60, 44, 243
OKLCH
0.65, 0.14, 233
XYZ
24, 29, 67
LUV
60, -41, -58
HWB
196, 0%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.