Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
009EF3
RGB
0, 158, 243
HSL
201, 100%, 48%
HSB
201, 100%, 95%
CMYK
100, 35, 0, 5
LAB
62, -12, -53
LCH
62, 54, 258
OKLCH
0.67, 0.17, 244
XYZ
28, 31, 89
LUV
62, -39, -82
HWB
201, 0%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.