Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A1FD
RGB
0, 161, 253
HSL
202, 100%, 50%
HSB
202, 100%, 99%
CMYK
100, 36, 0, 1
LAB
63, -10, -56
LCH
63, 57, 260
OKLCH
0.69, 0.17, 245
XYZ
30, 33, 98
LUV
63, -39, -88
HWB
202, 0%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.