Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A4BD
RGB
0, 164, 189
HSL
188, 100%, 37%
HSB
188, 100%, 74%
CMYK
100, 13, 0, 26
LAB
61, -30, -24
LCH
61, 38, 218
OKLCH
0.66, 0.12, 214
XYZ
22, 30, 53
LUV
61, -45, -31
HWB
188, 0%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.