Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A4F6
RGB
0, 164, 246
HSL
200, 100%, 48%
HSB
200, 100%, 96%
CMYK
100, 33, 0, 4
LAB
64, -14, -52
LCH
64, 53, 255
OKLCH
0.69, 0.16, 242
XYZ
30, 33, 92
LUV
64, -40, -80
HWB
200, 0%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.