Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A5EF
RGB
0, 165, 239
HSL
199, 100%, 47%
HSB
199, 100%, 94%
CMYK
100, 31, 0, 6
LAB
64, -16, -48
LCH
64, 51, 251
OKLCH
0.69, 0.16, 239
XYZ
29, 33, 87
LUV
64, -41, -73
HWB
199, 0%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.