Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A7E3
RGB
0, 167, 227
HSL
196, 100%, 45%
HSB
196, 100%, 89%
CMYK
100, 26, 0, 11
LAB
64, -21, -41
LCH
64, 46, 243
OKLCH
0.69, 0.14, 233
XYZ
28, 33, 78
LUV
64, -43, -62
HWB
196, 0%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.