Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A9DD
RGB
0, 169, 221
HSL
194, 100%, 43%
HSB
194, 100%, 87%
CMYK
100, 24, 0, 13
LAB
64, -23, -37
LCH
64, 44, 238
OKLCH
0.69, 0.14, 229
XYZ
27, 34, 73
LUV
64, -44, -55
HWB
194, 0%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.