Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00A9E7
RGB
0, 169, 231
HSL
196, 100%, 45%
HSB
196, 100%, 91%
CMYK
100, 27, 0, 9
LAB
64, -21, -42
LCH
64, 47, 244
OKLCH
0.69, 0.14, 234
XYZ
29, 34, 81
LUV
64, -43, -63
HWB
196, 0%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.