Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00AAF3
RGB
0, 170, 243
HSL
198, 100%, 48%
HSB
198, 100%, 95%
CMYK
100, 30, 0, 5
LAB
65, -18, -47
LCH
65, 51, 250
OKLCH
0.70, 0.16, 238
XYZ
31, 35, 90
LUV
65, -43, -73
HWB
198, 0%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.