Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00AAFA
RGB
0, 170, 250
HSL
199, 100%, 49%
HSB
199, 100%, 98%
CMYK
100, 32, 0, 2
LAB
65, -15, -51
LCH
65, 53, 253
OKLCH
0.70, 0.16, 240
XYZ
32, 36, 96
LUV
65, -42, -79
HWB
199, 0%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.