Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00ABE3
RGB
0, 171, 227
HSL
195, 100%, 45%
HSB
195, 100%, 89%
CMYK
100, 25, 0, 11
LAB
65, -23, -39
LCH
65, 45, 240
OKLCH
0.69, 0.14, 231
XYZ
28, 35, 78
LUV
65, -44, -58
HWB
195, 0%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.