Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00ABE9
RGB
0, 171, 233
HSL
196, 100%, 46%
HSB
196, 100%, 91%
CMYK
100, 27, 0, 9
LAB
65, -21, -42
LCH
65, 47, 244
OKLCH
0.70, 0.15, 234
XYZ
29, 35, 82
LUV
65, -44, -64
HWB
196, 0%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.