Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00ABFD
RGB
0, 171, 253
HSL
199, 100%, 50%
HSB
199, 100%, 99%
CMYK
100, 32, 0, 1
LAB
66, -15, -52
LCH
66, 54, 254
OKLCH
0.71, 0.17, 241
XYZ
32, 36, 98
LUV
66, -42, -80
HWB
199, 0%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.